What is digital marketing and how it works?

As we all know our basic needs are food, clothing, and shelter. But as humans step towards civilization, there are so many things humans can't live without. And one of them is the internet.

The Internet is now becoming one of the most important things and people spend most of their time on the internet. so in that case, the internet is a good source for digital marketing. So in this article, we are going to cover what is Digital Marketing? what are the platforms of digital marketing? and how it works?

Photo by Carlos Muza on Unsplash

Digital marketing is the marketing that people use to attract consumers through the internet. It is a broad field in which people use the internet to attract customers via Email, search platforms, content marketing, social media, youtube, and many more.

There are mainly 5 type used for digital marketing:

  1. Search engine marketing
  2. social media marketing (Facebook, Instagram, Twitter, Pinterest, LinkedIn, youtube)
  3. Search engine optimization (SEO)
  4. Content marketing
  5. Email Marketing

people mainly use two platforms for their digital marketing which are google ads and SEO(search engine optimization). Basically google ads are paid and SEO is free, but SEO will take 4–5 months with proper keyword to appear on search engine.

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Google has mainly two platforms 1st is the Google platform and the 2nd is the google partner platform.

Google platforms are search engine, android ad, youtube ad, banner ad, shopping ad. while google platform ad is something that Google has tied up with some sites and those sites have some space, so those site owners will tell google to give some ad to display on our site as their side have web traffic.

Google ads operate two models one is PPC MOdel (pay per click) and the second is PPM (pay per 1000 imprison)

ad auction is something, that people bid for their ads to appear on top of google search engine that is called search engine marketing.

But biding for your ad is not the only factor to appear on top in the case of google ad. Your ad rank should be good to appear on top. Ad rank means, which includes relevant information, good content, good product.

Photo by Edho Pratama on Unsplash

google ad auction considers three things which are ad rank, Bidding, and quality score.

google use formula to calculate your ad rank. The formula is based on maximum bid and quality score which help google to calculate ad rank.


{Max bid * Quality Score = Ad rank}

so In the case of Google ads, your quality score matters the most. if your quality score is good and you are ranking on the top you will get another benefit from google.

Google uses another formula to reduce your bidding as your benefit, which reduces your cost of bidding.


{ Price ad rank of the person below / your quality score + 0.1 =exact bid cost}.

Therefore in this article, we got information about digital marketing their type and platforms. we also saw mainly used marketing platforms such as google ads and SEO and How google ads work, google auction. However, much more information is remaining, as digital marketing is the vas platform. accordingly, we will continue this in the upcoming blog.

And please forgive me for any mistake as it's my first blog. thank You!

I am Siddhi Patil. I am a student and learning digital marketing. I am consistently growing and takes the time to continue learning.